You can now Pre-order Watch Now Rentals! This means you can purchase a rental before the Rental Premiere date for select films.

Go to the Kinema home page and scroll down to Watch Now Rentals.

Select a film from the Watch Now Rentals collection. (You can also search for a particular film and if a film is available to Watch Now you will see a Watch Now Rental button on the film page).

Films that are available for Pre-Order will indicate that in the purple button. Just click on Pre-Order Rental to complete your purchase. You will have 30 days to start watching from the Rental Premiere date and 48 hours to finish once hitting play.

Here's more information on Watch Now Rentals.