Special HarvestScreening of Land of Canaan
Hosted by Errol Schweizer, Dr. Bronner's and Land of Canaan
Live Virtual
When
Nov 22, 5:00 PM PST
Price
$10.00 USD per person
Available in
Worldwide
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About the event
Join us and Dr. Bronner's on Sunday, November 22 at 5:00 PM PT / 8:00 PM ET, for a special Harvest virtual screening of the acclaimed documentary Land of Canaan. Explore the powerful stories of land, cultural resilience, and agricultural sovereignty through the lens of Palestinian olive farming communities.
Featured Speaker: Dr. Nasser Abufarha (Founder of Canaan Palestine, Palestine Fair Trade)
Host & Moderator: Errol Schweizer (Activist, Journalist, Food System Advocate)
Land of Canaan offers a deep, intimate look into the lives, traditions, and enduring spirit of Palestinian agricultural communities. The film highlights how olive cultivation serves not only as a vital economic lifeline but as a deep symbol of connection to ancestry, heritage, and peaceful resistance. Following the screening window, join us for a live conversation with Dr. Nasser Abufarha, one of the protagonists of the film. Land of Canaan
Live Q&A Discussion with:
Dr. Nasser Abufarha: Protagonist of Land of Canaan and the visionary founder of Canaan Palestine and the Palestine Fair Trade Association (PFTA). Dr. Abufarha has dedicated decades to empowering smallholder farmers and building fair trade supply chains for Palestinian olive oil and traditional agricultural products worldwide.
Errol Schweizer: Renowned food activist, journalist, and former Whole Foods Market executive, leading an insightful discussion on fair trade, food sovereignty, and ethical supply chains.
Land of Canaan, Documentary Feature Film, 84 minutes English and Arabic with English Subtitles
Directed by Maggie Lemere
About the film
Land of Canaan is an award winning feature documentary offering a rare and intimate portrait of Palestinian farmers and their ancient olive trees — some more than 1,000 years old — as living symbols of heritage, livelihood, and resilience. At a time when Palestinian people, land and livelihoods face ongoing threats of erasure, the film illuminates what is at stake and why it must be protected.
LOGLINE: A Palestinian-American anthropologist returns to his ancestral homeland, where he finds the olive oil industry in crisis and leads a community of farmers through fair trade, preserving a powerful legacy of food sovereignty, agricultural heritage, and resilience.
Directed by Maggie Lemere
84 minutes, documentary, 2026, English and Arabic with English subtitles
Help us reach audiences all over the world:
Donate: https://givebutter.com/landofcanaanfilm
Follow: https://www.instagram.com/landofcanaanfilm
Genre
Documentary
Released
2026