The Woman Grows Jeans documentary will be available to watch anytime, anywhere, online and on-demand during Sustainable Fashion Week 2025 from Sat 27:09:25 - Sun 05:10:25. As a rite of passage into regenerative clothing, the film exemplifies this year's theme 'Fashion, Reclaimed' documenting one woman's remarkable journey producing the U.K.'s first pair of homegrown jeans. From founding a regional Fibreshed to making British fashion history, traversing community and celebrity collaborrations and a year of hand spinning along the way, the film proves that 'the power to create change is still in our hands.'

The Wild Dyery

In the industrial heartland of British textiles, a community sets out to do something unprecedented - grow jeans from scratch. With hopes of helping regenerate harmful fashion systems, they begin planting flax and indigo, spinning yarn, and weaving cloth. When the dream of bringing them to market falters, the challenge of creating a prototype is taken on by Justine Aldersey-Williams, transforming the experiment into a personal rite of passage. What unfolds is a tender, radical act of reconnection: to land, lineage, lost skills, and the ‘more-than-human’ world. Woman Grows Jeans explores what it really means to rewild our world, our wardrobes and ourselves. At once a protest and a prayer, this is slow fashion as provocation - sown by hand, infused with love, and stitched with hope. For anyone who’s ever wondered if a different future is possible, this pioneering story shows that the power to create change is still in our hands.

Woman Grows Jeans: FULL FILM

Woman Grows Jeans

SUSTAINABLE FASHION WEEK x Woman Grows Jeans: Watch On-Demand 

Nick Beedles

Justine Aldersey-Williams

Perelandra Beedles

Anthony Green

Ali Sharman

Betty Beedles

Carole Bowman

Charlie Mallon

Chelsea Canovas

BBC Countryfile Team

Helen Keys

Homegrown Homespun volunteers

Jane McCann

Jenni Jones

Kirsty Leadbetter

Laurie Peake

Mark Palmer

Mohsin Sajid

Patrick Grant

Simon Cooper

The Wild Dyery students